Business Analytics & Entrepreneurial Innovation
Data-driven decisions, innovation and entrepreneurship
- Number of courses
- 3
- Flexible pace
- 3–6 months per block
- Academic hours
- 432
- Next start
- Fall 2026
Overview
Designed for professionals focused on data-driven decision making, innovation and entrepreneurship. Combines economic analysis, data mining and real entrepreneurship projects.
Skills & outcomes
Upon completing the Business Analytics & Entrepreneurial Innovation Professional Certificate, you will be able to:
- Model business decisions with applied economic analysis
- Extract actionable insights from corporate datasets
- Structure and validate a corporate entrepreneurship project
Courses
Required:
- MBA 5503 modules →
Economic Analysis and Business Decisions
Applied microeconomics for managerial decision making: pricing, costs, elasticity and strategic trade-offs.
- MBA 6213 modules →
Business Analytics (Data Mining)
Data mining, predictive models and analytical techniques to solve concrete business problems.
- MBA 7053 modules →
Business Plan and Entrepreneurship
Design and validation of a business venture: business model, metrics and execution plan.
Continue your education in the AU ecosystem
AU Extension is the continuing-education division of AU Extension. This Professional Certificate focuses on applied skills; if you want to explore broader academic options inside the university, we can guide you.
Discover the AU ecosystem →·Bring it to your organization →Next start
Enroll in your first module this fall — no prior admissions process required. Registration opens in July.
How to enroll →Who should enroll
This Professional Certificate is ideal if you identify with any of these profiles:
Middle managers and executives, entrepreneurs, product managers and analysts who need to justify investments with data.
How to start and complete
To get started, simply enroll in the first module — no formal admission required.
To earn your credential:
- Complete all 3 modules in the program.
- Earn a minimum grade of B in each course.
- Finish all courses within two years.